Go-designy - the power of design

Search engine optimization is one of those things that most marketers pretend to know a lot about (myself included). The truth is, no one really gets SEO. What Google does is highly secretive, based on complex algorithms and machine learning. You’ll probably hear a lot of mumbo jumbo from some SEO consultants. Once upon a time, it was easy to fool Google’s crawlers with keyword stuffing and backlink spamming. Nowadays, Google’s natural language processing is much better, and older “black hat” SEO strategies are more likely to hurt you than help. What we do know for sure is Google’s ultimate goal for search results: Put the most relevant content at the top of every search page. It has gotten pretty good at this over time. So, where does that leave regular business owners? How does anyone go about “doing” SEO in 2020? Stay on top of each Google update. Google launches updates to its algorithm several times a year. While updates over the last year have made elements such as ...