Go-designy - the power of design

As content marketers, we’ve all been there. You’ve discovered a great keyword idea, one that is sure to convince your audience of the value of your product. You create a piece of content for it, and… it falls flat. 4 questions to ask when choosing impactful keywords for the marketing Choosing Impactful Keywords for Your Content Marketing When we start doing keyword research, we find it helpful to ask ourself some questions to determine impact, and how that impact is going to affect the marketing. 1. Who are we trying to attract? Is it someone who has just started their journey? Are they doing research on something? Do they already have something in their cart? There’s a big difference to me between someone who is thinking “I might want to start drinking smoothies” and someone who has a blender in their shopping cart. Those are very different people, those are very different stages of the marketing, and they need very different pieces of content to be attracted to your ...