As content marketers, we’ve all been there. You’ve discovered a great keyword idea, one that is sure to convince your audience of the value of your product. You create a piece of content for it, and… it falls flat.
When we start doing keyword research, we find it helpful to ask ourself some questions to determine impact, and how that impact is going to affect the marketing.
Is it someone who has just started their journey? Are they doing research on something? Do they already have something in their cart?
There’s a big difference to me between someone who is thinking “I might want to start drinking smoothies” and someone who has a blender in their shopping cart. Those are very different people, those are very different stages of the marketing, and they need very different pieces of content to be attracted to your site.
Are they looking for information? Do they need help making a decision? Are they looking for ideas?
Nobody likes the experience of seeing the first result for a search, clicking on it, and it doesn’t actually deliver anything. We’ve all been there.
Your content should be intimately tied to the target keyword. How is that keyword going to relate to the content that you’re going to produce?
We almost always recommend starting with a keyword and trying to develop content around that rather than trying to shove keywords into existing content. That’s typically where you see misalignment.
After reading your content, do you want this person to think, “yes a blender would help me start drinking smoothies!” or do you want them to be confident in their decision to buy the blender that they already have in their shopping cart?
For any type of content marketing consultation or digital marketing service call us (516 ) 888 - 6818 or visit our website godesigny.com for ore info. we are the 10 year exp digital marketing expert company in NY.
here is full video from source alexa.com
4 questions to ask when choosing impactful keywords for the marketing
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| Choosing Impactful Keywords for Your Content Marketing |
When we start doing keyword research, we find it helpful to ask ourself some questions to determine impact, and how that impact is going to affect the marketing.
1. Who are we trying to attract?
Is it someone who has just started their journey? Are they doing research on something? Do they already have something in their cart?
There’s a big difference to me between someone who is thinking “I might want to start drinking smoothies” and someone who has a blender in their shopping cart. Those are very different people, those are very different stages of the marketing, and they need very different pieces of content to be attracted to your site.
2. What do they need (or think they need)?
Are they looking for information? Do they need help making a decision? Are they looking for ideas?
3. How is your content going to solve their problem?
Nobody likes the experience of seeing the first result for a search, clicking on it, and it doesn’t actually deliver anything. We’ve all been there.
Your content should be intimately tied to the target keyword. How is that keyword going to relate to the content that you’re going to produce?
We almost always recommend starting with a keyword and trying to develop content around that rather than trying to shove keywords into existing content. That’s typically where you see misalignment.
4. What are they going to do next?
After reading your content, do you want this person to think, “yes a blender would help me start drinking smoothies!” or do you want them to be confident in their decision to buy the blender that they already have in their shopping cart?
For any type of content marketing consultation or digital marketing service call us (516 ) 888 - 6818 or visit our website godesigny.com for ore info. we are the 10 year exp digital marketing expert company in NY.
here is full video from source alexa.com
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