Smart logo development brings brands to life.
7 steps during designing a logo for brand.
Step 1. Evaluate the brand
Your first step in the logo design process is to understand what the brand embodies and what the business’s goals are. This is known as the Client Discovery phase.
Step 2. Research the industry
Research what kind of logos competitors and industry leaders have. This is referred to as the Industry Discovery phase, and it can mean the difference between a logo that is generic and one that is too far out of left field.Step 3. Make a list of where the logo will be used
Website icons, Signs and banners, Product packaging, Advertisements, Social media profiles and banners, Business cards,Company letterheads (invoices, internal documents), Email marketing campaigns, Marketing swag (pens, shirts, mugs, etc.)Step 4. Sketch a variety of logo concepts
Sketch out a bunch of different logo ideas to see how they look outside your head. For one thing, the act of sketching alone can get the creative juices flowing. But more to the point, sketching a wide variety of concepts lets you see what works and what doesn’t.
Step 5. Create digital drafts in vector software
Now you can make all those crucial design decisions you couldn’t in the sketch phase. In your digital draft, you can experiment with logo colors as well as typography.Step 6. Refine your logo design with feedback
No matter how perfect you think your logo design is, chances are someone, somewhere, is going to request changes. A fresh set of eyes on the final product can reveal some room for improvement you hadn't noticed before.Step 7. Prepare and deliver the final logo files
Layered source vector files, such as AILayered EPS/PDF files (for clients using different vector programs)
High resolution raster files for web, including PNGs with transparent backgrounds
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