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How PPC and SEO help each other?

Not only is it true that SEO and PPC are often in pursuit of the same ends, but each tactic is actually supportive of the other, producing gains in both campaigns. PPC aids SEO efforts by:



Maximizing SERP coverage

When a site runs PPC advertising, they appear at the top of the search results, thereby being the first thing that searchers see.

When coupled with SEO efforts, a brand can potentially consume a large portion of the SERPs, showcasing adverts at the top and organic listings below. Therefore, if a searcher skips over the ad section and goes directly to the organic rankings, they will find the business there as well.


This effectively allows sites to gain double the exposure they would if only one of these strategies were employed, thereby increasing the chances that the user will click-through to the brand’s site.

Moreover, given that a particular company is so well-represented in the SERPs, this provides consumers with enhanced confidence that the business is a reputable one that provides quality products or services.

By combining PPC and SEO, organizations can more effectively guide prospects to their site and encourage engagement among consumers.

Keyword symbiosis

PPC and SEO are both heavily dependent on keyword optimization to surface for related searches. For businesses to surface in the SERPs for relevant queries, they must target the correct words and phrases.

For brands that have been optimizing their sites for search for quite some time, they already possess keyword data that can help inform their PPC campaigns to produce better outcomes.


However, for those that are new to SEO, gauging the effectiveness of their efforts can be a challenge given that results take time to show. But, since PPC campaigns generate immediate results, advertisers can harvest keywords that have proven to be profitable and pass that information along to SEO teams to optimize pages for enhanced visibility and traffic.


Utilizing keyword information from PPC campaigns can help SEOs to understand the types of terms that users are searching to uncover a company’s pages. Instead of waiting on SEO data to begin rolling in, marketers can utilize PPC data to make the necessary adjustments to SEO campaigns.

Then, when SEO results do begin to show, that information can be fed back to PPC advertisers to help elevate the effectiveness of their promotions.

Elevated brand awareness

When a consumer clicks a PPC advert, they are taken to a landing page where they learn about a business and its offerings. From there, they might explore a site further to get a better gauge for the brand. In other instances, they might get distracted and bounce from the page.

While this may feel a bit disheartening, that consumer just became aware of the company and what it offers through the PPC ad. When that individual searches for similar products or services in the future, they are likely to remember their interaction with the company’s website and click on its organic listings.

As prospective customers grow increasingly familiar with a brand, they are more likely to engage with its organically listed content, thereby resulting in elevated levels of traffic and (potentially) conversions.

In the end, PPC advertising helps to generate awareness for a business, even if prospects don’t immediately convert, which can lead to more organic traffic in the future.

These are just a handful of the ways that SEO and PPC benefit one another.

If you want PPC or SEO Service Provider Agency in NY Go-Designy is good option

Call us 516-888-6818

Email: info@godesigny.com

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